Exposure Direct ||

SMS Marketing

Exposure Direct will help your business by providing you with on-going support as well as world class campaign management software tools to manage your database and campaigns.

SAVE MONEY

Why waste money on costly postage mail outs when SMS is proven to be the cheapest method of direct advertising. Compare the costs of brochure design, brochure printing, envelopes stamps etc. to as low as 6 cents per SMS credit!

SAVE TIME

Have more time to spend on your core business activities when with a press of a button your message has reached infinite numbers of contacts in a matter of a few minutes.

CONVENIENCE

How you spend your spare time at work can define your business. If you have an urge for spontaneity, or maybe if you are in ‘NOW’ mode, be rest assured that we can help!

With the simple click of a button your advertising campaign can be activated and / or scheduled 24 hours a day, 7 days a week.

CUSTOMER SERVICE & APPRECIATION

Your clients will appreciate that you consider them a valued customer by sending them an SMS with special offers, sales, and news. Even better, SMS’ can be forwarded on, so sit back and reap the positive effects of ‘word of mouth’

JUMP ON THE BANDWAGON

Did you ever wish that your business had been one of the first innovative companies to understand and utilize the internet and its advertising capabilities? You haven’t missed the boat with SMS advertising. Understand and utilize this simple advertising method now, and have a clear ‘first mover’ advantage over your competitors.

SMS advertising is a business tool that every business should have moving into the future where instant access is crucial element of advertising and communication. Here are some of the industries actively using SMS advertising with great success:

Advertising & Marketing
Arts
Bars & Nightclubs
Banking & Finance
Charity & Fundraising
Cinemas
Computing & Internet
Construction
Dating & Romance
Education
Entertainment
Fitness & Recreation
Fast Food
Fashion
Hair & Beauty
Healthcare

Hospitality
Music
Public Services
Property & Real Estate
Publishing & Media
Radio
Recreation & Leisure
Recruitment
Retail
Shopping Centers
Sporting Team & Associations
Telecommunications
Ticketing Outlets
Tourism
Video Stores

Recent Case Study: Leading Melbourne IT Services Company

In January 2007, Exposure Direct was approached by a leading IT services company to assist with an SMS campaign targeted at existing contacts up-selling. As part of its traditional quarterly contacts follow-up, the company had previously employed telemarketing, and direct mail selling techniques. On one occasion mass-email had been used with a very poor uptake (contacts simply failed to read the email). In this scenario the company deals largely with SME’s, and had mobile phone contacts for a large percentage.

3,200 contacts

*METHOD*	*RESOURCE/TIME/COST*	Projected Exposure %**
Direct Mail	Admin wages = $1,200 + Postal fees = $1,600. Approximately two weeks to complete. $2,800	90% received letter, of which industry norms would suggest that 20% read in its entirety. 18% exposure
Telemarketing	Telemarketer, 160 hours @ $20 per hour = $3,200 + $680 call expenses = $3,860 Approximately 4 weeks to complete	75% of contacts were physically conversed with over this period.
SMS	3200 SMS messages @ 12 cents per unit = $384. Two hours preparation.	92.7% of the phone numbers accepted the SMS.

**Perceived and or precise percentage of total contact base who are exposed to the method of advertising. Further takes into account inaccuracy of data, i.e. contact no longer valid, mobile number/email address rejected.

Our client happily reported an increase in sales of 15% using the SMS method. The time and money saved speak for themselves.